Product Management and Innovation
by Valerio Zanini & Zeina ZeitouniCreating products that customers love requires a deep understanding of customer needs, focus on product development, and continuous measurement of the outcomes delivered.
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Assess your practices and competencies in product management and innovation
From individual product managers to entire product teams, understand your strengths and identify key areas of improvement. By looking across the five dimensions of great products, we make it easy to get the right insights and guide your team to success.
Gain Insights
Assess your practices and gain actionable insights on how to improve your product culture and develop competencies that drive product innovation.
Look across several dimensions
Look across the five dimensions of Discovery, Design, Development, Deployment, and Delivery. Evaluate how your Product Culture supports innovation and delivery of great products.
Drive improvements
Understanding where you are is only half of the journey. Use the results to inspire action for improvement. Collect data over time and evaluate effectiveness of training activities.
Accelerate product innovation
in your organization
Product Management is today one of the most important yet challenging roles in any organization focused on innovation.
This role is responsible for understanding opportunities and customer needs, driving product development, launching the
product in market, and measuring value delivered.
By tapping into principles of Product Management, Agile, Design Thinking, and Innovation frameworks, this assessment
provides insights across the five dimensions of great products.
From the results, you identify areas of improvement and action items that drive skill development, culture change,
and improved outcomes. Used by individual product managers and entire product teams, this assessment guides you on
focusing on specific product innovation areas such as: effective product backlog management, customer feedback and
validation, rapid development of MVPs, measurement of outcomes, release and roadmap planning, and growing a culture
of empowerment.
The Spark Engine Product Innovation Training program supplements the assessment by offering product teams the
opportunity to learn and apply new practices that drive product innovation.
Sample Survey Items
Product ideas are generated from an understanding of user needs and pain points.
Ideas and prototypes are validated with customers and stakeholders before starting development.
There is a culture of transparency so that ideas, plans, and work products are visible to everyone.
The team builds an MVP to validate key hypotheses in market as quickly as possible.
A clear Go-to-Market strategy is defined for the product, with clear target segments, pricing, distribution, channels, etc.
Key success metrics track the product's performance and its outcomes.
Sample Survey Items
Product ideas are generated from an understanding of user needs and pain points.
Ideas and prototypes are validated with customers and stakeholders before starting development.
There is a culture of transparency so that ideas, plans, and work products are visible to everyone.
Top Features
Leverage proven, peer-reviewed research to quickly identify where your organization needs attention to improve performance.
Build a baseline and continue to measure progress towards your product innovation journey.
Gain insights at all levels - perform analysis at the individual, team, and organizational levels.
Benchmark the level of readiness across your teams and organization against other organizations in your industry – and define concrete steps on what to do next.
Leverage proven, peer-reviewed research to quickly identify where your organization needs attention to improve performance.
Build a baseline and continue to measure progress towards your product innovation journey.
Gain insights at all levels - perform analysis at the individual, team, and organizational levels.
Benchmark the level of readiness across your teams and organization against other organizations in your industry – and define concrete steps on what to do next.
Valerio Zanini
Co-Founder, Spark Engine Product Innovation Training
Certified Scrum Trainer
Zeina Zeitouni
Co-Founder of Spark Engine
Certified Product Innovation Trainer
Valerio Zanini
A product innovator and digital leader, Valerio Zanini is passionate about creating products
that customers love and developing the teams that make them a reality. With two decades of product development
experience in a variety of organizations including Capital One, Cisco, Goozex.com and others, he excels at
building new products in the early stages of product innovation, where uncertainty and lack of a clear solution
are the biggest challenges. He works with organizations worldwide to spark a culture of innovation and agility.
He is a Certified Scrum Trainer (CST), a SAFe Program Consultant (SPC), and a Certified Product
Innovation Trainer (CPIT).
He is the author of Deliver Great Products That Customers Love and the founder of Spark Engine,
a training and certification program in Product Innovation.
Zeina Zeitouni
PRODUCT STRATEGIST, SERVICE DESIGNER
Zeina Zeitouni is a Digital Innovation Consultant helping companies of all sizes bring
new ideas to life. She is a Design Strategist and Product Management leader with over 10
years of experience running digital innovation strategy in both startup and Fortune 500
environments. She is a certified Spark Engine CPIT (Certified Product Innovation Trainer).
Previously, at Capital One Bank and through fintech ventures, Zeina helped drive digital
innovation launching brand-defining experiences in both retail and commercial banking.
She is acknowledged for infusing innovation practices into the organization as a Design
Thinking Coach and developing a seminar series on applying Design Thinking and Data Science
to solve complex problems within large organizations, which she presented at Columbia University.
Zeina has experience structuring product teams and developing new products and services across
various industries and environments including investment management, retail, staffing, real estate,
and international development programs in post-conflict countries.
Zeina has a passion for Impact Innovation and has designed and launched various socially
responsible and impact investing applications. She is originally from Los Angeles and
currently resides in Manhattan.
Try it out now!
Fuel data-driven continuous improvement efforts at the team, program and organizational levels through uncommon insights and actionable feedback.