Accelerating Competitive Effectiveness

Competitive Advantage

by Rita McGrath

Enhancing the unfair competitive advantages of an organization is an effective way to quickly gain the upper hand and sustain superior performance. But to become sustainable, it’s not enough to win in the marketplace - you also need to be able to protect yourself from the competition and from internal strife within your own organization. This instrument exposes potential pitfalls to pre-empt challenges before they occur.

Accelerating Competitive Effectiveness is one of the first research-based tools that identify the progress of new capability creation in established organizations

As competitive advantages become shorter and harder to defend, it has never been more important that organizations create new advantages that can replace those that have eroded. The difficulty is that metrics for the development of new have until now been idiosyncratic, hard to generalize and nearly impossible to manage consistently.

With the ACE diagnostics, executives can rapidly assess where a team is in the creation of valuable new capabilities, identify obstacles and blockages and make timely interventions to accelerate their progress, reduce risks and increase the potential returns for investments in growth projects.

Rita McGrath

Rita McGrath

Professor at Columbia Business School;
Author, Seeing Around Corners: How to Spot Inflection Points in Business
Before they Happen; Founder and CEO, Valize, LLC

Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review.

She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Rita is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013).

Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).

Follow Rita on Twitter rgmcgrath.
For more information, visit RitaMcGrath.com.

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