Agile Marketing
by Maria Matarelli & Nic SementaThis assessment is created by Maria Matarelli and Nic Sementa at Agile Marketing Academy. Comparative Agile Marketing provides change leaders with the insights they need to create an environment tailored for marketing professionals in an environment of constant change and volatility.
Created by:
Transforming traditional marketing processes into more agile ways
The significant benefits of agile are increasingly being adapted by marketing professionals across the world. Maria Matarelli and Nic Sementa were among the first domain experts to introduce agile concepts to marketing organizations across the world and the impact has been undeniable: by transforming traditional marketing processes into more agile ways of working, companies are seeing significant increases in brand awareness, effectiveness and customer acquisition. Comparative Agile Marketing helps you identify how your marketing efforts are stacking up and quickly identify where you need to invest your efforts to adapt in an intensively competitive market place.
Created by Domain Experts
Comparative Agile Marketing is created by Maria Matarelli, one of only 280 Certified Scrum Trainers (CSTs) in the world, and Nic Sementa, a leading marketing professional and entrepreneur with proven experience in marketing strategy and execution.
Insights that Inspire Action
Comparative Agile Marketing quickly reveals where your efforts need attention and identifies where you can make the most impact to embrace a more adaptive way of operating as a marketing organization.
Marketing in a VUCA world
Marketing organizations that embrace a more agile way of working enjoy a significant advantage over their peers. One study of CMOs found that agile marketing efforts were 93% faster than traditional ways of working.(Forbes)
Marketing for Today’s Accelerating Business Environments
Agile Marketing is paving the way for a revolutionary change to the marketing industry. Fueled by industry leaders, applying effective Agile methods used frequently in project management and software development are now being used in the marketing arena. Specific Agile techniques, when taken outside of IT applications, yield incredible results in marketing, as discovered by the founders of the Agile Marketing Academy.
“This approach to marketing is outstanding. It helped me to understand the need for process in developing my various online strategies”
Sample Survey Items
Sales and Marketing
We shut down ineffective campaigns.Management
Our Marketing manager meets regularly with other departments to help remove the team roadblocks.Digital Marketing
We have a dedicated digital media team.Traditional Marketing
Our teams are separated by the type of media they work on.Systems and Tracking
We regularly retrospect on the results of our marketing efforts and how we work together as a team to look for ways to continuously improve.Teamwork and Delivery Cadence
The team has what they need to get the job done without waiting on other departments causing delay.Sales and Marketing
Our marketing team generates leads and our sales team provides feedback on the quality on the leads.Digital Marketing
We actively use an online funnel.Systems and Tracking
We track the cost per acquisition of our overall performance in an effective manner.Sample Survey Items
Sales and Marketing
We shut down ineffective campaigns.Management
Our Marketing manager meets regularly with other departments to help remove the team roadblocks.Digital Marketing
We have a dedicated digital media team.Top Features
Leverage validated and reliable agile marketing surveys created by domain experts to quickly identify where your marketing organization needs attention and initiate a conversation to understand how you can help.
Gain insights expeditiously - perform analysis at the team, program and organizational levels.
Benchmark the level of marketing agility across your company and benchmark your efforts against other organizations in your industry.
Leverage validated and reliable agile marketing surveys created by domain experts to quickly identify where your marketing organization needs attention and initiate a conversation to understand how you can help.
Gain insights expeditiously - perform analysis at the team, program and organizational levels.
Benchmark the level of marketing agility across your company and benchmark your efforts against other organizations in your industry.
Maria Matarelli
Nic Sementa
Maria Matarelli
Maria Matarelli is a Certified Scrum Trainer (CST), Agile Coach, and International best-selling author who travels
to consult organizations and speak at industry conferences around the world to help businesses apply Agile for increased effectiveness.
Maria consults Fortune 100 companies, working with management teams, executive teams and individual project teams on large Enterprise Agile Transitions.
With a background in traditional project management, one of Maria’s greatest strengths is being able to bridge the gap between traditional project work environments
and the steps necessary to successfully apply Agile in an organization. While looking for ways to expand Agile outside IT, Maria and her team have been applying
Agile to the Marketing realm with incredible results, which led to Maria co-founding the Agile Marketing Academy with Nic Sementa. Maria is a Certified Agile Marketing
Trainer (CAMT), is founder and President of Formula Ink, an international consulting company, and is passionate about working with people
and organizations to inspire agility.
Nic Sementa
As a serial entrepreneur, Nic Sementa has co-founded a series of companies including one of Inc Magazine’s top 500 fastest growing businesses
(a credit card processing start-up in 2007), nationally distributed college magazine Boosh, a community-based artist incubator RGB Lounge, and
crowdfunding consulting company Minion Werks.
With a strong background in advertising and sales, Nic has helped many companies turn small marketing budgets into breakthrough results. While
exploring the application of Agile serving as Director of Business Development for Formula Ink, Nic began studying how the same project management
techniques that make Agile effective for software development can be applied to the creation of online marketing systems. After launching a case
study program to solidify best practices, Nic Sementa and Maria Matarelli began to standardize a knowledge base that would later become the
platform for the Agile Marketing Academy. Nic Sementa is the Director of Academics for the Agile Marketing Academy and a Certified Agile
Marketing Trainer (CAMT).
Try it out now!
Fuel data-driven continuous improvement efforts at the team, program and organizational levels through uncommon insights and actionable feedback.